Why Email Marketing is Essential for Businesses in 2019?

Do you use email as part of your marketing strategy? If so, you may have investigated the benefits of an email provider, ESP, and whether this kind of service would yield a decent return on investment. The answer to this question must be fairly simple, but oddly the answer is another question. Do you want to see significant growth for your SMEs? Of course, you do it. Which business won't grow? 

Email marketing, if approached correctly, can be one of the most effective marketing strategies any business can use. Like Flughafen taxi wien many businesses are adopting this strategy to improve their business. That's why the SME needs an email provider and although there are dozens of good reasons, only five of them should be considered.

1. Email marketing is more effective than social media

It's great if you are considering how popular social media is and how many users get access to social sites daily. According to McKinsey's study, email marketing is still the leading way to grow your client base. As a leading international business consultant, McKinsey & Company has good data and found that at least 92% of people with an email address also have at least one and often more alternative email accounts. E-mail is an incredibly effective way to reach new customers, and so it is so important to ensure a strategic approach to email marketing.

2. ESPs help you create and grow targeted lists

Now answer the question why you should use email marketing as part of your overall marketing strategy and to a lesser extent why you need an ESP. Stop for a moment and think about how to go about growing your list of email subscribers. It has the greatest potential to turn to customers, but it's not always that easy, as your subscriber list seems to be growing. A professional email provider should provide generation services as part of their platform. As in any marketing, it's a number game. The more people you reach, the greater the chances of building a bigger and stronger client base.

3. Cost-effective services like Big Data Analytics

Costs for SMEs are sometimes a problem and therefore it is important to consider looking for ESPs that offer the greatest number of features at a reasonable cost. One of the most well-known ESPs is Mailchimp, but some subscribers feel their costs are a bit steep for their budgets. They are a smaller company, and as such they do not have the massive budgets of larger companies. However, great data analysis is just as important, such a Mailchimp alternative would be the best solution. Keep in mind that email marketing is more than sending random emails, but rather a whole scientific approach to growing your business, and it depends on the collection of relevant data and its analysis.

4. Cost and time efficiency

An email provider provides all the tools you need to effectively use your time and money. From the collection of the great data you need to create targeted marketing lists, an ESP can save your marketing team a lot of time, which is a huge savings in terms of money. As the old cliché says, time is money, the more you spend your time efficiently, the greater your cost effectiveness.

5. Customer retention

Don't just think for a moment that effective email marketing is just good at building a new client base. In fact, email marketing by real ESP can also be effective in customer storage. Just take the example of learnership SA like the way they have done it for their business through email marketing.These regular e-mails go out, keep your business fresh on your customers' minds. Therefore, when it's time to reorder a product or service they've bought in the past or when looking for new products in your catalog, these regular emails bring your brand into consideration.


There are other reasons why you would like to use an email provider for your CSB, for example, to be consistent with all local and foreign internet and email marketing policies. Among them are the opt-out rules that must be respected and many small businesses work in the dark when it comes to regulatory compliance. A dedicated ESP can ensure that your business is not smuggled with big fines because they are there to advise you and keep abreast of all marketing laws.

Invest in an ESP with a wide range of services and you'll see how effective email marketing can be. Remember it's up to 40% more effective than social media marketing, and that's all the recommendation you need.



I am creative content writer with expertise in the field of content marketing on top quality blogs.