Critical Measures Of Bulk Texting That You Cannot Afford To Ignore

Your business text messaging in bulk may be a success or a failure but this aspect is not as big as you worry. Most of the companies learn about it through trial and error method and eventually emerge as the masters in text message campaigns. However, you do not have to follow the same route and waste, time, effort and money.

Bulk SMS marketing

You can simply focus on your planning and execution steps and try to keep it as simple as possible. This will ensure that you get a positive return on your investment and will also achieve a remarkable growth rapidly.

However, you do not have the luxury to ignore the critical components because if you do your contacts will ignore your messages and in turn you will soon give up as well. Therefore, the elementary thing is to know what works best for your marketing and what does not.

In text message marketing there are a few specific parts that you must focus on especially before you hit the send button. These parts will ensure that you get the most out of your text message campaigns and platform.

The components to look for

The most crucial text message campaign components for Short Message Service or SMS marketing is not very complicated. It is just the opposite but that does not mean you will know the right levers intuitively. If you do not know these then you will not be able to pull the results that you are looking for.

Follow the steps below to send a text message in bulk that will help you to get the right text to the right people and at the right time. On the other hand, much unlike the other marketing channels that have very little or no engagement visibility, by SMS texting you will know the exact value that you are getting from your investment of time and money.

The first step or component is your goal. Ideally, your goal of mass texting for small business is to promote your business, a product launch, any upcoming event or any other activity that will help you to come out of the slump and the slow sales period. Make sure that you document your goals for mass texting up front. Ideally, you should have an S.M.A.R.T. goal that should involve:
  • Specific
  • Measurable
  • Achievable
  • Relevant and
  • Timely in that order.
However, even if you do not have any specific goals to follow and achieve, there should be some goals set for yourself at least for first few campaigns. To set your goals you should focus on the following aspects:
  • Calendar: Consider the calendar of your organization for the next few months. This will help you to know in advance about the seasonal changes on the horizon, industry events coming up, the holidays and how beat your business can leverage it and the need to level out the possible weekly troughs by boosting your business on specific days of the week.
  • Sales: You must also consider the sales numbers over the last couple of years and find out whether or not there are any specific products or services that is yet to catch traction or whether or not there have been times when the leads were high but the sales were low.
  • Assets: Another thing to consider is your assets which is your existing contact list on other channels. This will let you know the number of your current contacts that you think will opt-in to receive future marketing text messages from your company.
You may however need to cross-promote your text list on different social channels and even have to send an invitation to the email contacts for that matter. For this you will mandatorily need to know the number of new people that you think will subscribe to your texts. To ensure that you have the highest possible numbers you can use incentives as well through the in-store signage and web widgets. This will significantly raise your chances to convert both real and virtual traffic into prospective subscribers.

The next thing to focus on after you know your business goal is your contacts. Your contacts will set your mass text messages apart from the crowd but it is important to make sure that they do not send the same message to all contacts. Ideally, text blasts must feel unique and tailored much more like a one-to-one text.

One of the best ways to follow to make sure that only relevant messages are sent to contacts is to make different segments of your contact. You can categorize your contacts considering different factors such as their:
  • Demographics
  • Location
  • Purchase history
  • Interest
  • Opt-in source and
  • Marketing responsiveness.
Make sure that you keep the criteria simple and clear as this will not only help you to send relevant texts only but will also help you to keep the unsubscribe rates very low and the level of engagement as high as possible.
The message itself is the most important thing to consider. You must know the kind of text to send to get results. You can choose any of the following:
  • Birthday and anniversary messages
  • Job opening alerts to job seekers
  • Text-to-landline customer service
  • Payment and billing reminders
  • Appointment reminders and scheduling
  • One-off orders
  • Customer preference polls
  • Contests
  • Order confirmations and delivery updates
  • Event reminders, updates, and promotions
  • Workforce coordination and
  • Referral promotions.
Yu can also send recurring inspirational or motivational messages developed as per the industry-specific playbooks such as:
  • Real estate
  • Retail
  • Nonprofits
  • Schools
  • Restaurants
  • Gyms and fitness centers
  • Churches
  • Bars and night clubs
Apart from knowing the types of text messages to send it is also required to know the some of the best practices to follow to drafting these messages.

Make sure that you include the company name in each text message and text it from a shared short code. Apart from that, use link shorteners as that will not only save characters but will also measure results.

Lastly, make sure you include a Call to Action and schedule your messages properly so that it goes out at the intended dates and times.



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